Fordlandia,
by Greg Grandin
Finalist for
the National Book Award , “A gripping story of high hopes and deep failure-Boston
Globe”. This is the story of the rise and fall of Henry Ford Senior’s forgotten
Amazon jungle empire. Hundreds of thousands
of acres of land; thousands of people; two entire American style small towns
right down to the concrete sidewalks, cape cod homes, and red fire plugs; and
millions of planted rubber trees. Dead
and gone.
Fordlandia
and its daughter community, Belterra, were built in the 1920’s and 30’s to grow
latex producing rubber trees which would provide all the military needs of the
US in case of war. The war came. The
latex, in any great amount, never did.
Disease,
fungus, insects of many kinds in swarms and hordes did. And the blunders of the
heretofore could-not-fail Ford industrial genius only added to or allowed the
disasters to fall, one after another.
Nonetheless,
this is not a story about failure, but about tenacity, and dreaming big, and
heart.
Fordlandia
still exists, almost completely deserted, its old mills and homes almost
covered in the jungle it was cut out of.
The golf course, tennis courts, movie theater, almost all gone. But not quite.
A thrilling
story of the Ford family and the Ford empire, and Henry Ford himself, whose
greatest gifts became as he aged his greatest weaknesses.
In this book, there is a lesson for
every leader of others in any walk of life.-****
-Ken